Khoros Intelligence

Now integrated into Semrush, Khoros Intelligence scans millions of customer conversations across social networks and review sites to pinpoint unmet needs. It uses natural language processing to detect sentiment shifts and specific product complaints in real-time. This gives marketers a clear view of what features customers are actively requesting or complaining about.

Yes, Khoros Intelligence excels at social media listening by tracking direct mentions and indirect conversations across platforms like Twitter and Facebook. It categorizes these mentions by sentiment, allowing you to instantly see if a recent change to your service caused a spike in negative feedback. This data is then fed directly into your Semrush dashboard.

The platform allows users to look back at historical social data to see how customer conversations have evolved over time. By comparing past mentions to current data, brands can measure the long-term impact of product updates or public relations crises. This makes it easier to track if specific pain points have truly been resolved.

While the standard Semrush Social Tracker focuses heavily on quantitative metrics like follower growth and posting frequency, Khoros Intelligence dives deep into qualitative data. It specifically unpacks the intent behind the numbers by analyzing the text of social posts to reveal exact product friction points. This makes Khoros a better tool for deep product research rather than just competitor benchmarking.