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Talkwalker Social Listening

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description Talkwalker Social Listening Overview

Talkwalker Social Listening analyzes public conversations across social media platforms to identify trends, measure brand sentiment, and detect potential crises impacting an organization’s online reputation in real-time.

help Talkwalker Social Listening FAQ

Which conversations does Talkwalker Social Listening analyze?

Talkwalker Social Listening analyzes public conversations across social media platforms. It is designed to identify trends, measure brand sentiment, and detect potential crises in real time.

Can Talkwalker detect a social media crisis?

Crisis detection is one of the stated purposes of the platform. A sudden change in public conversation or sentiment can signal that an organization needs to investigate and respond.

How does Talkwalker measure brand sentiment?

It analyzes public social media conversations and classifies the direction of discussion around a brand. The result can help teams track whether sentiment is improving, worsening, or changing around a specific event.

What trends can a company find with Talkwalker Social Listening?

The platform is intended to surface recurring topics and changes in public conversation across social networks. Those trends can reveal emerging customer interests, criticism, or opportunities for an organization.

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