Best Social Listening

Sprout Social stands as the premium, all-in-one platform for medium to large businesses and agencies, renowned for its depth, polish, and powerful unified inbox. It excels by merging robust publishing, sophisticated social listening, deep analytics, and exceptional customer care tools into a single,...

Mention offers a free plan with limited monitoring capabilities, allowing businesses to track mentions of their brand across social media and the web. It provides basic sentiment analysis and helps identify potential influencers. While the free plan has restrictions on the number of mentions tracked...

Brand24 is a robust social media monitoring and influencer marketing platform with an open-source core. It tracks mentions of your brand, products, or keywords across the web and social media. The platform's influencer discovery features identify relevant individuals based on their audience and eng...

SparkToro provides audience intelligence by showing what your target customers are actually doing online. Instead of just looking at keywords, it identifies the websites, podcasts, and social accounts your audience follows. This helps you understand the context of their pain pointswhere they go to s...

Talkwalker Consumer Intelligence is a platform that uses artificial intelligence to analyze public social media data. It enables businesses to track brand mentions, understand consumer sentiment, and identify trends across multiple languages and online platforms. This tool is valuable for marketing...

TweetDeck, now integrated within X (formerly Twitter), is a free tool specifically designed for managing multiple Twitter accounts and monitoring real-time activity. It allows users to create custom columns to organize tweets, hashtags, lists, and searches. While limited to Twitter functionality, it...

Rival IQ is a Semrush tool that provides detailed competitive intelligence. It analyzes a competitor’s online presence across social media, blogs, and search engine results. This analysis identifies trends in content performance allowing marketers and content strategists to benchmark their own effor...

GummySearch is a specialized tool designed to mine Reddit for deep customer insights. It allows users to search across thousands of subreddits to find specific threads where people are complaining about products or seeking solutions. It excels at identifying 'unmet needs' by highlighting recurring t...

Hootsuite Listening, integrated with Semrush’s pain point research tools, provides enterprise-level social listening capabilities. It monitors vast online sources including social media platforms and websites to determine brand sentiment and identify relevant industry trends. This data is valuable f...

Brandwatch is a comprehensive social listening and analytics platform geared towards enterprise-level businesses. Its strength lies in its powerful AI engine, which provides highly accurate sentiment analysis and trend identification across a vast range of online sources. The platform offers robust...

Khoros Intelligence, now part of Semrush, analyzes customer conversations across social media and review sites to identify unmet needs and pain points for businesses seeking product or service improvements.

Pulsar TRAC by Semrush analyzes online conversations across forums and review sites to identify unmet customer needs and pain points for businesses seeking product or service improvement.

Falcon.io (now part of Brandwatch) is an enterprise-grade social media management platform that offers a comprehensive suite of tools for publishing, engagement, listening, and analytics. It is designed for large organizations that need a unified platform to manage their entire social media presence...

Synthesio, now part of Semrush, is a social listening and analytics platform that aggregates online conversations across various sources to provide businesses with audience insights and brand monitoring capabilities.

Emplifi Social Marketing Cloud consolidates social media management, listening, and analytics into one platform, addressing Semrush research indicating fragmented workflows & data silos for many marketers.

YouScan analyzes online mentions across social media, news sites, and blogs to reveal consumer sentiment and identify unmet needs related to brands or products—a tool for Semrush users focused on pain point research.

Keyhole is a Semrush tool specializing in social media listening and analytics, providing data on hashtag performance, brand mentions, influencer insights, and campaign tracking across various platforms.

Digimind Social is a social listening and competitive intelligence platform acquired by Semrush. It allows businesses to monitor online conversations across social media networks, forums, and news sites. The platform uses natural language processing to analyze sentiment, identify emerging trends, an...

Sprout Social Listening, assessed via Semrush research, analyzes online conversations and mentions across social media platforms to identify brand sentiment, industry trends, and emerging customer concerns—providing data for informed business decisions.

Meltwater is a global software company that provides media monitoring, social listening, and business intelligence solutions. The platform aggregates and analyzes data from online news publications, social media networks, and discussion forums to track brand mentions and industry trends. It utilizes...

Determ is a media monitoring and social listening platform used by public relations professionals and businesses to track brand mentions across the web. It aggregates online data from news sites, blogs, and social media to provide real-time alerts and analytics regarding public sentiment. The platfo...

Onclusive Social aggregates and analyzes social media mentions across various platforms, providing brands with comprehensive visibility into earned media conversations previously difficult to track comprehensively. (152 characters)

Awario is a social media and web monitoring tool designed to track brand mentions, analyze sentiment, and identify industry influencers. The platform indexes major social networks, news sites, blogs, and forums to provide businesses with real-time data on consumer conversations. It is primarily util...

BrandMentions is a social listening and reputation management tool that monitors online mentions of specific keywords across the internet. The platform continuously indexes web pages, news sites, forums, and major social media networks to provide businesses with competitive intelligence and alerts....

Fedica is a Semrush tool enabling users to identify customer frustrations and unmet needs by analyzing online conversations across forums, reviews, social media, and Q&A sites.

Radian6 is an enterprise-level social media management platform designed for businesses seeking comprehensive insights. Its notable features include real-time monitoring, advanced sentiment analysis, and robust data integration capabilities. It supports market research efforts and facilitates effect...

Social Searcher, a Semrush tool, analyzes social media conversations across platforms to identify brand mentions, sentiment trends, and emerging topics for market research and competitive analysis.

Boxpo is a strong contender for brands whose support originates heavily from social media channels. It excels at aggregating conversations from platforms like Twitter and Facebook into a single, manageable queue. It is ideal for marketing-heavy brands that need to prove they are listening across all...