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Meltwater

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description Meltwater Overview

Meltwater is a global software company that provides media monitoring, social listening, and business intelligence solutions. The platform aggregates and analyzes data from online news publications, social media networks, and discussion forums to track brand mentions and industry trends. It utilizes natural language processing to help public relations and marketing professionals assess the sentiment and reach of their digital media coverage. Founded in Norway, the service is utilized by enterprise clients to quantify the impact of their communication strategies and monitor competitor activities.

help Meltwater FAQ

What kinds of sources does Meltwater monitor?

Meltwater monitors news, online publications, social networks, print, broadcast, and podcasts for brand or topic mentions. Its current product page cites more than 200 million online publications, more than 400,000 traditional media sources, and more than 20,000 podcasts. [Meltwater describes its media coverage](https://www.meltwater.com/en/products/media-monitoring).

Can Meltwater track conversations on Reddit, YouTube, and Instagram?

Yes. Meltwater lists Reddit, YouTube, Instagram, Facebook, and X among the social sources it monitors, along with regional networks such as WeChat and Weibo. Availability and historical depth can vary by platform and subscription.

Can Meltwater compare my brand with competitors?

Yes. Its social listening tools support share-of-voice tracking, sentiment comparisons, narrative analysis, and competitor benchmarking across monitored channels. That is useful when a communications team wants to compare brand discussion rather than merely count press clips.

Does Meltwater only collect mentions, or can it alert a PR team?

It can send real-time alerts and surface sentiment shifts, trends, and unusual spikes through dashboards and notification workflows. The practical value is connecting a mention to context, reach, tone, and a response decision instead of maintaining a manual spreadsheet.

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