YouScan

YouScan uses AI image recognition and natural language processing to scan millions of online mentions across blogs, news sites, and social media platforms. By analyzing the text context and consumer sentiment, it can pinpoint specific complaints and unmet needs related to a brand or product. This surfaces actionable pain points hidden in plain sight.

Yes, one of YouScan's standout features is its advanced visual analytics capability, which can identify brand logos, objects, and even scenes within user-generated images. This allows brands to uncover unboxing feedback or product misuse that text alone might miss. It functions similarly to advanced social listening tools like Brandwatch or Meltwater.

Yes, YouScan is available directly through the Semrush App Center, allowing users to access social listening data without leaving the Semrush ecosystem. This streamlines the workflow between SEO keyword tracking and broader brand reputation management. The integration helps marketers consolidate their disparate analytics tools.

YouScan tracks mentions across major social networks like X (formerly Twitter), Instagram, and YouTube, as well as forums, news sites, and review platforms. The exact availability of historical data or real-time access can vary depending on the specific API agreements YouScan has with each platform. It covers a vast array of global web sources.