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Magnum Ruby Ice Cream Bar

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description Magnum Ruby Ice Cream Bar Overview

Magnum Ruby Ice Cream Bar is coated in ruby chocolate—a naturally pink variety developed by Barry Callebaut and unveiled in 2017—making it one of the first mass-market ice cream bars to feature the fourth chocolate type.

help Magnum Ruby Ice Cream Bar FAQ

What makes Magnum Ruby different from a regular Magnum ice cream bar?

Magnum Ruby is coated in naturally pink ruby chocolate rather than conventional dark or milk chocolate. The coating gives the bar a distinctive berry-like chocolate profile and pink appearance.

Who developed ruby chocolate?

Ruby chocolate was developed by Barry Callebaut and publicly unveiled in 2017. It is often described as the fourth chocolate type after dark, milk, and white chocolate.

Is Magnum Ruby a chocolate ice cream bar or a fruit dessert?

It is an ice cream bar with a ruby-chocolate coating, not a frozen fruit bar. The product’s unusual color comes from the chocolate shell.

Why was Magnum Ruby considered unusual when it launched?

It was among the first mass-market ice cream bars to use ruby chocolate. That connected a familiar Magnum format with a chocolate variety that had only recently been introduced.

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