description r.e.m. beauty Overview
r.e.m. beauty is a cosmetics brand founded by Ariana Grande and launched in 2021. The line includes makeup products for the eyes, lips, face, and complexion, and its visual identity is associated with futuristic packaging and soft, pastel-focused presentation. The brand is intended for consumers interested in celebrity-founded beauty products and creative makeup collections, while its name refers to Grande's song "R.E.M." and the stage of sleep associated with vivid dreaming.
help r.e.m. beauty FAQ
Who founded r.e.m. beauty?
The brand was founded by singer Ariana Grande and launched in November 2021. It spans eyes, lips, face, and complexion products with futuristic, pastel-toned packaging.
Why is Ariana Grande's brand called r.e.m. beauty?
The name nods to her song 'R.E.M.' from her 2018 album Sweetener, as well as to REM sleep. The dream theme carries through the brand's soft, space-inspired visual identity.
Is r.e.m. beauty vegan and cruelty-free?
Yes, the brand is marketed as vegan and cruelty-free across its lineup. That positioning has been central to its appeal among younger beauty buyers since the 2021 launch.
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