description Skechers Shape-ups Overview
Skechers Shape-ups was a line of rocker-bottom athletic and walking shoes marketed as toning footwear. Its curved sole was promoted as a way to increase muscle activity during ordinary walking, but the U.S. Federal Trade Commission challenged advertising claims that the shoes produced specific fitness benefits. In 2012, Skechers agreed to a $40 million FTC settlement concerning those claims, which became part of the line's documented commercial history.
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