description S.S. Daley Overview
S.S. Daley is a British luxury fashion brand founded in London in 2019. The brand specializes in sophisticated menswear focusing on expertly crafted tailoring and a romantic aesthetic rooted in traditional British design. It appeals to discerning men seeking timeless pieces with a modern sensibility, valuing quality construction and understated elegance.
help S.S. Daley FAQ
Who is the designer behind S.S. Daley?
S.S. Daley was founded by Steven Stokey-Daley, who launched the label around 2019 while studying at the University of Westminster. The brand gained early public attention when Harry Styles wore Stokey-Daley's designs in a music video, providing a major visibility boost.
Did S.S. Daley win the LVMH Prize?
Yes, S.S. Daley won the LVMH Prize for Young Fashion Designers in 2022, one of the most prestigious awards for emerging designers in the fashion industry. The prize includes a financial grant and a year of mentorship from LVMH group experts.
What are the main influences in S.S. Daley's designs?
S.S. Daley's work draws heavily on British cultural references including public school uniforms, Evelyn Waugh's novel 'Brideshead Revisited,' and traditional English theatrical costume. Stokey-Daley deconstructs these heritage tropes through techniques like visible hand-stitching, patchwork, and exaggerated silhouettes.
Where is S.S. Daley based and where can you buy it?
S.S. Daley is based in London and shows as part of London Fashion Week. The brand's pieces are available through select luxury retailers and its own e-commerce platform, with pricing that reflects its positioning in the designer and avant-garde menswear market.
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