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Swoogo

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description Swoogo Overview

Swoogo is a cloud-based event management and ticketing platform tailored for professional event planners and marketing teams. It focuses on providing highly customizable event registration pages, allowing users to maintain strict brand control and design unique attendee experiences. The software features a flexible box office system, reporting dashboards, and integrates with various customer relationship management and marketing tools. It is designed for conferences, corporate events, and multi-day festivals.

help Swoogo FAQ

Does Swoogo charge per-event fees or require a monthly subscription?

Swoogo offers both a pay-as-you-go pricing model with registration fees per attendee, as well as annual subscription plans for frequent event organizers. The subscription option removes the per-registration fee, making it ideal for businesses hosting multiple events throughout the year.

Can attendees buy merchandise or add-ons during the Swoogo checkout process?

Yes, Swoogo allows organizers to build custom registration paths where attendees can purchase add-ons like VIP passes, parking permits, or branded merchandise. The platform's flexible builder ensures these items are presented before the final payment step.

What kind of integrations does Swoogo support for marketing automation?

Swoogo features an open API and direct integrations with popular marketing platforms like HubSpot, Mailchimp, and Salesforce. This allows event managers to automatically sync attendee data to their CRM and trigger targeted email campaigns.

Does Swoogo print physical badges and handle on-site check-in?

Swoogo offers an integrated on-site app that allows event staff to check in attendees using mobile devices or scanning QR codes. While it can generate printable badge layouts, organizers typically need to connect it to a third-party physical printing service for hardware.

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