Best Best Email Marketing Platforms In 2025

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Choosing the right email marketing platform is critical for building relationships, driving sales, and automating customer journeys. A great platform balances powerful automation, intuitive design tools, robust analytics, and deliverability expertise. This list ranks the top 25 contenders based on a rigorous evaluation of market presence, feature depth, user satisfaction, value, innovation, and support quality. It's designed for marketers, business owners, and entrepreneurs—from solopreneurs...

17 HubSpot
HubSpot

HubSpot is a comprehensive CRM platform with a powerful, integrated email marketing suite. It excels at connecting email campaigns to the fu...

9.6
Excellent
8 ActiveCampaign
ActiveCampaign

ActiveCampaign is a powerful customer experience automation platform that goes far beyond basic email marketing. It combines sophisticated e...

9.5
Excellent
2 Brevo (formerly Sendinblue)
Brevo (formerly Sendinblue)

Brevo is a versatile all-in-one marketing platform that offers tremendous value, especially for small businesses and startups. Its standout...

9.4
Excellent
6 Mailchimp
Mailchimp

Mailchimp is the veteran that brought email marketing to the masses. It has evolved into a full marketing platform with a website builder, s...

9.3
Excellent
0 Klaviyo
Klaviyo

Klaviyo is a powerhouse built specifically for ecommerce brands. It goes far beyond basic email by deeply integrating with your store's data...

9.2
Excellent
Best
1 ConvertKit
ConvertKit

ConvertKit is built by creators, for creators. It strips away the complexity of traditional email marketing to focus on what bloggers, autho...

9.2
Excellent
10 Campaign Monitor
Campaign Monitor

Campaign Monitor focuses on making beautiful, effective email marketing accessible, particularly for designers, agencies, and brands with a...

9.0
Excellent
9 GetResponse
GetResponse

GetResponse is an all-in-one online marketing platform built around email marketing. It provides a comprehensive suite that includes email c...

8.9
Very Good
4 MailerLite
MailerLite

MailerLite has carved out a reputation as the best-value email marketing tool for small businesses and beginners. It packs a surprising punc...

8.8
Very Good
11 Constant Contact
Constant Contact

Constant Contact is a veteran email marketing platform renowned for its ease of use and exceptional customer support. It's designed to help...

8.8
Very Good
5 Drip
Drip

Drip is a marketing automation platform with a sharp focus on personalized customer journeys and revenue generation. Acquired by Leadpages,...

8.7
Very Good
12 AWeber
AWeber

AWeber is one of the original email marketing services, trusted for its reliability and straightforward approach. It provides a solid set of...

8.6
Very Good
18 SendGrid (by Twilio)
SendGrid (by Twilio)

SendGrid, a Twilio company, is a cloud-based email service platform renowned for its powerful API and transactional email reliability. It se...

8.5
Very Good
3 Omnisend
Omnisend

Omnisend is Klaviyo's most direct competitor, built from the ground up for ecommerce. It strongly emphasizes omnichannel automation, seamles...

8.4
Very Good
19 Mailjet (by Sinch)
Mailjet (by Sinch)

Mailjet is an email service provider that combines marketing automation and transactional email sending in one platform. It's known for its...

8.4
Very Good
13 Moosend
Moosend

Moosend is a cost-effective email marketing and automation platform that packs advanced features typically found in more expensive tools. It...

8.3
Very Good
16 EmailOctopus
EmailOctopus

EmailOctopus is an affordable email marketing tool that distinguishes itself by using Amazon SES (Simple Email Service) for sending, which d...

8.2
Very Good
15 Benchmark Email
Benchmark Email

Benchmark Email is a long-standing, user-friendly email marketing service that offers a robust set of features at competitive prices. It pro...

8.1
Very Good
7 Sender
Sender

Sender is the budget-friendly workhorse of the email marketing world. It offers an incredibly attractive free plan (2,500 subscribers, 15,00...

8.0
Very Good
20 Mailmodo
Mailmodo

Mailmodo specializes in interactive and AMP-powered emails that allow forms, quizzes, calendars, and carts to function directly within the e...

7.9
Good
14 Zoho Campaigns
Zoho Campaigns

Zoho Campaigns is a capable email marketing platform that integrates deeply with the broader Zoho ecosystem of business applications, includ...

7.8
Good
21 Salesforce Marketing Cloud
Salesforce Marketing Cloud

Salesforce Marketing Cloud is a massive enterprise-level platform for large B2C companies. It offers unparalleled scale, deep personalizatio...

7.7
Good
22 Iterable
Iterable

Iterable is a modern growth marketing platform designed for enterprise brands to create personalized, cross-channel customer journeys. It em...

7.6
Good
23 Pardot (by Salesforce)
Pardot (by Salesforce)

Pardot, Salesforce's B2B marketing automation solution, is tightly integrated with Salesforce CRM. It excels at lead generation, nurturing,...

7.5
Good
24 Elastic Email
Elastic Email

Elastic Email is a cost-effective, API-driven email service platform focused on both marketing and transactional sending. It offers a simple...

7.4
Good