Best Social Media Analytics Tools For Small Businesses
Ranking tools based on accuracy of data analysis, ease of use, cost-effectiveness, customer support, and integration capabilities.
Top Ranked
Buffer Analytics integrates with Buffers content scheduling features, offering detailed analytics and reporting tools. It supports multiple social media platforms and is cost-effective for small busin...
Loomly is a streamlined social media management tool that focuses on the content creation-to-publishing workflow, with a strong emphasis on collaboration and post optimization. Its interface is built...
Later (formerly Latergramme) has carved its niche as the premier visual content marketing platform, with exceptional strengths in managing Instagram, Pinterest, TikTok, and Facebook. Its core is a dra...
Hootsuite Insights provides comprehensive social media analytics and polling features. It allows users to track engagement, sentiment analysis, and conduct polls directly from the platform. Suitable f...
Mention is a social media monitoring tool that provides real-time tracking of brand mentions across multiple platforms and languages. It offers customer service tools, sentiment analysis, and crisis m...
Agorapulse is a robust, user-friendly all-in-one platform that strikes an excellent balance between powerful features and approachable pricing, making it a favorite among agencies and growing business...
Talkwalker is a social media monitoring tool that provides real-time tracking, multi-language support, and market research capabilities. It helps businesses manage crises by offering detailed analytic...
Sprout Social stands as the premium, all-in-one platform for medium to large businesses and agencies, renowned for its depth, polish, and powerful unified inbox. It excels by merging robust publishing...
Brandwatch (now part of Cision's Consumer Intelligence suite) is a premier enterprise-grade social listening and analytics platform, not a traditional publishing scheduler. It specializes in analyzing...
Keenlys offers automated reporting and budget-friendly pricing, making it a cost-effective choice for small businesses. Its user-friendly interface simplifies social media analytics.
BuzzSumo is a content research and monitoring tool that identifies the most shared and engaging content for any topic or competitor. Key features include Content Discovery, Influencer Identification,...
SocialPilot is a cost-effective, powerful tool that punches above its weight, offering features typically found in more expensive platforms. It excels at bulk scheduling (via CSV), content curation, a...
SocialBakers offers social media insights and ad creation tools. Its community management features help businesses engage with their audience, while its analytics provide valuable data for optimizing...
