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1
Half Magic Beauty is an indie makeup brand known for its unique, often pastel or iridescent color palettes and focus on creating products with a whimsical aesthetic.
2
Stila Cosmetics, founded in 1992 by Jen Atkin, initially gained recognition for its innovative one-step eyeshadow sticks and has since expanded to offer a range of makeup and skincare products.
3
r.e.m. beauty is a makeup brand founded by singer Billie Eilish in 2023, offering a range of vegan and cruelty-free products with a focus on blurring and muted aesthetics.
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