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Best Rational Director

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Best 1 Switch: How to Change Things When Change Is Hard
Switch: How to Change Things When Change Is Hard

Chip and Dan Heaths 'Switch' provides a framework for understanding why change is so difficult and how to overcome resistance. The book introduces the concepts of the 'rational director' and the 'emot...

Change Management Habits Rational Director Emotional Rider Chip Heath
7.4 Good
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