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Feefo

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description Feefo Overview

Feefo is an online platform that collects and displays verified customer reviews and ratings from businesses across various sectors, providing public feedback on service quality and product experiences.

help Feefo FAQ

How does Feefo verify that a review comes from a real customer?

Feefo generally sends a review invitation after a customer has purchased from or used a participating business. The business supplies transaction details, which lets Feefo mark the resulting feedback as verified rather than accepting completely open submissions. [Feefo explanation](https://business.feefo.com/consumer/who-are-feefo)

Can anyone post a review on Feefo without buying anything?

Feefo is primarily invite-based, so its core review flow is tied to a customer interaction with a participating business. That differs from open platforms where any visitor may attempt to review a listing.

Can a company reply to a negative Feefo review?

Yes. Businesses can respond through the Feefo Hub, and the customer may be notified by email when a reply is posted. Feefo also supports continuing the conversation and, in some cases, allowing the customer to modify the rating. [Feefo feedback guidance](https://help.feefo.com/knowledge-base/feedback-page)

When was Feefo founded?

Feefo says it was founded in 2010 and describes its service as invite-only verified customer feedback. Its platform is used to collect, analyze, and display reviews for businesses across multiple sectors.

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