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Laurence Graff

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description Laurence Graff Overview

Laurence Graff is a British jeweler and the founder of Graff Diamonds, established in London in 1960. His business is centered on diamond jewelry and includes the sourcing, cutting, and setting of large and rare stones; the house also operates retail boutiques and remains a family business. Graff is relevant to the history of modern diamond jewelry and to collectors interested in rare gem materials and the development of high-jewelry houses.

help Laurence Graff FAQ

When did Laurence Graff found Graff Diamonds?

Laurence Graff established Graff Diamonds in London in 1960. The company opened its first two retail boutiques in London two years later, in 1962.

What is Laurence Graff known for besides jewelry design?

Graff is especially known for sourcing, cutting, and setting exceptionally rare diamonds. The house's history emphasizes famous stones and its own cutting expertise rather than only the design of finished jewelry.

Where does Graff carry out its diamond cutting and polishing?

Graff's cutting and polishing operations are associated with Johannesburg through the South African Diamond Corporation. That supply-chain focus is part of how the London house controls the path from rough diamond to finished jewel.

How is Graff different from older Art Deco jewelry houses?

Graff was founded in 1960, decades after houses such as Lacloche Frères became known for 1920s Art Deco cases and jewels. Its identity is centered more strongly on large diamonds, contemporary luxury, and the stones themselves.