Best LinkedIn Management Tools
Ranking tools based on user reviews, feature completeness, ease of use, and integration capabilities with other business software.
Top Ranked
Brandwatch (now part of Cision's Consumer Intelligence suite) is a premier enterprise-grade social listening and analytics platform, not a traditional publishing scheduler. It specializes in analyzing billions of online conversations across social media, news, blogs, and forums to provide deep marke...
Why this score
Brandwatch scores 7.4/10 due to its advanced analytics, comprehensive data sources, and user-friendly interface, but it is expensive for small businesses and has a steep learning curve.
Scoring methodology
Sprout Social stands as the premium, all-in-one platform for medium to large businesses and agencies, renowned for its depth, polish, and powerful unified inbox. It excels by merging robust publishing, sophisticated social listening, deep analytics, and exceptional customer care tools into a single,...
Why this score
Sprout Social scores 7.5/10 due to its robust feature set and advanced capabilities, but it suffers from a higher cost and limited free plan options.
Scoring methodology
Loomly is a streamlined social media management tool that focuses on the content creation-to-publishing workflow, with a strong emphasis on collaboration and post optimization. Its interface is built around a master calendar where you craft posts, with a unique 'Post Ideas' feature that suggests con...
Why this score
Loomly scores 8.1/10 due to its strong focus on collaboration and content creation, but it falls short in terms of post scheduling customization and mobile app availability.
Scoring methodology
Hootsuite is one of the original and most widely recognized social media management platforms, known for its comprehensive feature set and scalability from individual professionals to large enterprises. Its core strength lies in a highly flexible dashboard system where users can create custom stream...
Why this score
Hootsuite scores 8.0/10 due to its comprehensive feature set, scalability, and strong analytics tools. However, the higher cost for advanced features and occasional user interface issues bring it down slightly.
Scoring methodology
HubSpot is an American software company founded in 2006 in Cambridge, Massachusetts, by Brian Halligan and Dharmesh Shah, and a pioneer of the inbound marketing methodology. The company builds a connected platform of business software spanning marketing, sales, customer service, content management,...
Why this score
HubSpot scores 8.5/10 due to its comprehensive CRM and email marketing capabilities, along with robust automation tools. However, the limited free plan features and higher costs for advanced functionalities are notable drawbacks.
Scoring methodology
CoSchedule is more than just a social media tool; it is a comprehensive marketing calendar that integrates social media scheduling with blog posts, email campaigns, and project management. It is designed for marketing teams that need to coordinate their entire content strategy in one place. By centr...
Why this score
CoSchedule scores 8.3/10 due to its comprehensive feature set, including unified calendar and robust integrations, but it is limited by a higher cost and less focus on email marketing.
Scoring methodology
SocialPilot is a cost-effective, powerful tool that punches above its weight, offering features typically found in more expensive platforms. It excels at bulk scheduling (via CSV), content curation, and client management, making it a strong contender for small agencies and small-to-medium businesses...
Why this score
SocialPilot scores 7.2/10 due to its powerful features like bulk scheduling and content curation, which are often found in more expensive platforms. However, it lacks some advanced analytics and robust reporting features that could elevate its performance.
Scoring methodology
Later (formerly Latergramme) has carved its niche as the premier visual content marketing platform, with exceptional strengths in managing Instagram, Pinterest, TikTok, and Facebook. Its core is a drag-and-drop visual content calendar that allows users to see their feed as it will appear to follower...
Why this score
Later scores 8.0/10 due to its robust cross-platform management capabilities and advanced analytics, but it falls short with limited customization options for power users and a higher price point compared to some competitors.
Scoring methodology
Buffer is celebrated for its exceptional user experience, clean design, and straightforward approach to social media scheduling and analytics. It began as a simple tweet scheduler and has evolved into a robust yet intuitive platform focused on publishing, engagement, and analysis. Its philosophy cen...
Why this score
Buffer scores 9.2/10 due to its user-friendly design, comprehensive analytics, and robust scheduling features. However, the limited free plan and higher pricing for large teams are minor drawbacks.
Scoring methodology
Pipedrive is a sales-centric CRM built by salespeople, focusing on visual pipeline management and activity-driven selling. Its intuitive interface centers on moving deals through customizable stages, with clear visibility into next steps. It emphasizes simplicity and productivity, automating adminis...
Why this score
Pipedrive scores 8.0/10 due to its user-friendly interface and visual pipeline management, which are key strengths. However, the lack of a free plan and limited mobile functionality are weaknesses.
Scoring methodology
Agorapulse is a robust, user-friendly all-in-one platform that strikes an excellent balance between powerful features and approachable pricing, making it a favorite among agencies and growing businesses. It shines in social inbox and engagement management, offering a unified queue where teams can as...
Why this score
Agorapulse scores 7.8/10 due to its powerful features, user-friendly interface, and comprehensive analytics tools. However, the limited free plan options and higher pricing for advanced features can be a drawback.
Scoring methodology
Sprinklr is the ultimate enterprise-grade customer experience management platform. It goes far beyond social media management, offering a unified suite of tools for marketing, advertising, research, care, and sales. Sprinklr is designed for the world's largest brands that need to manage complex, glo...
Why this score
Sprinklr scores 6.8/10 due to its robust features and comprehensive tools, but the high cost and occasional system issues bring down the score.
Scoring methodology
