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B2B Markstrat replicates complex B2B sales and marketing scenarios for business education and training. Developed from the original Markstrat simulation created at INSEAD, it allows participants to apply strategic thinking in a realistic market environment. It’s useful for students, consultants, and...
Markstrat is a business simulation designed to replicate real-world marketing challenges. It utilizes sophisticated mathematical models—validated through over forty academic studies—to represent market dynamics. The program provides students and professionals in marketing, strategy, and business adm...
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