1968 Mexico City Olympics Official Poster (Lance Wyman)

The official poster and visual identity for the 1968 Mexico City Olympics were designed by American graphic designer Lance Wyman. His iconic use of concentric lines and Op-Art motifs became one of the most influential branding systems in Olympic history.

The poster utilizes a vibrant, psychedelic Op-Art style featuring radiating, concentric lines that create an optical illusion. This modern design was specifically intended to evoke a sense of dynamic movement and contemporary Mexican culture.

Wyman drew heavy visual inspiration from indigenous Mexican Huichol yarn paintings and the patterns found in traditional local architecture. By blending these traditional Mexican motifs with modern Op-Art, he created a uniquely localized visual identity for the games.

Yes, Wyman’s concentric-line logotype wasn't just used for the poster; it served as the foundational graphic language for the entire event. The design system dictated the typography, wayfinding signage, stadium aesthetics, and official merchandise.