description Sprinklr Insights Overview
Sprinklr Insights is the social-listening and consumer-insights product within Sprinklr's customer-experience software platform. It is designed to help organizations collect and analyze public conversations, audience signals, and other market information across digital channels. The product is used by enterprise teams involved in marketing, communications, research, and customer experience. Sprinklr was founded in 2009 by Ragy Thomas and is headquartered in New York City.
help Sprinklr Insights FAQ
What does Sprinklr Insights monitor?
Sprinklr Insights is designed to collect and analyze public conversations, audience signals, and market information across digital channels. It is the social-listening and consumer-insights part of Sprinklr's broader customer-experience platform.
Is Sprinklr Insights the same as a social media publishing tool?
No, its main purpose is listening and analysis rather than simply scheduling posts. It helps organizations study what people are saying and identify trends or signals across channels.
Who typically uses Sprinklr Insights?
It is aimed mainly at organizations that need large-scale brand, market, and consumer analysis. Typical users may include marketing, research, customer-experience, and communications teams.
Can Sprinklr Insights replace direct customer research?
It can add broad digital conversation data, but it does not automatically replace interviews, surveys, or other direct research. Public online discussion may not represent every customer group or private customer concern.
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