description Campari Overview
Campari is a distinctly Italian liqueur produced since 1860. Its signature bitter flavor comes from a blend of herbs, citrus peel, and other botanicals. The product’s vibrant red hue is characteristic and it's commonly used as an aperitif or ingredient in cocktails like the Negroni. Campari appeals to bartenders, mixologists, and consumers interested in Italian-style beverages and complex flavors.
help Campari FAQ
What is Campari made of?
Campari is an Italian bitter liqueur made from an infusion of herbs, fruit, and alcohol, including chinotto and cascarilla bark. The exact recipe has been a closely guarded secret since its creation in 1860.
What cocktails use Campari?
Campari is a fundamental ingredient in classic cocktails like the Negroni, the Americano, and the Spritz. Its distinct bitter profile provides the necessary backbone to balance sweet vermouth and gin.
Why is Campari red?
The vibrant red color of Campari was historically achieved using natural carmine dye derived from crushed cochineal insects. However, in 2006, the brand officially switched to artificial coloring for its products globally.
What is the alcohol content of Campari?
Campari has an alcohol by volume (ABV) of 24%, making it lighter than standard spirits like whiskey or gin. This lower proof makes it an ideal aperitif to stimulate the appetite before a meal.
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