description Campari Overview
A red Italian bitter liqueur with origins in 1860, Campari has a recognizable place in aperitif culture. Its flavor combines pronounced bitterness with citrus and herbal notes, derived from an infusion of botanicals. The exact recipe is not public, so descriptions of its ingredients should remain general rather than presenting a complete formula. Campari is commonly served as an aperitif and is a defining ingredient in the Negroni.
Its bitterness gives cocktails a firm counterpoint to sweeter ingredients, while its red color makes it visually distinctive in the glass. Bartenders and drinkers interested in Italian mixed drinks often use it as a reference point when comparing bitter aperitifs. It suits tastes that favor bitterness and aromatic complexity, with an identity shaped as much by its role in established cocktails as by drinking it on its own.
help Campari FAQ
What is Campari made of?
Campari is an Italian bitter liqueur made from an infusion of herbs, fruit, and alcohol, including chinotto and cascarilla bark. The exact recipe has been a closely guarded secret since its creation in 1860.
What cocktails use Campari?
Campari is a fundamental ingredient in classic cocktails like the Negroni, the Americano, and the Spritz. Its distinct bitter profile provides the necessary backbone to balance sweet vermouth and gin.
Why is Campari red?
The vibrant red color of Campari was historically achieved using natural carmine dye derived from crushed cochineal insects. However, in 2006, the brand officially switched to artificial coloring for its products globally.
What is the alcohol content of Campari?
Campari has an alcohol by volume (ABV) of 24%, making it lighter than standard spirits like whiskey or gin. This lower proof makes it an ideal aperitif to stimulate the appetite before a meal.
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