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Keap (formerly Infusionsoft)

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description Keap (formerly Infusionsoft) Overview

Keap (formerly Infusionsoft) is a powerful, integrated CRM designed for small businesses, particularly those in e-commerce and retail. It combines sales, marketing, and customer support automation into a single platform, streamlining operations and improving customer relationships. Keaps robust reporting and analytics provide deep insights into business performance, empowering data-driven decision-making. Its a strong choice for businesses seeking a comprehensive CRM solution.

help Keap (formerly Infusionsoft) FAQ

Why was Infusionsoft renamed Keap?

Infusionsoft rebranded as Keap in 2019, while the platform continued to target small businesses with CRM and marketing automation. The former Infusionsoft product line is still referenced in older documentation and is associated with Keap Max Classic. [Keap confirms the Infusionsoft-to-Keap name change.](https://keap.com/infusionsoft-is-now-keap)

What can Keap automate for a small business?

Keap can connect contact records with lead follow-up, email and text campaigns, sales pipelines, appointments, checkout forms, payments, and invoices. That lets a small business trigger a follow-up or payment task from a customer action instead of managing each step manually.

Does Keap include a CRM or only email marketing?

Keap includes CRM features for contacts, opportunities, and sales pipelines in addition to marketing automation. It is therefore closer to an all-in-one small-business platform than a standalone newsletter tool such as Mailchimp.

How does Keap compare with HubSpot or Salesforce?

Keap is focused on small-business sales automation, payments, appointments, and follow-up workflows, while Salesforce is built for highly configurable enterprise CRM operations. HubSpot offers a broader product suite and a different pricing structure, so the key comparison is whether Keap's integrated workflows justify its contact-based subscription cost.

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