description Own (OwnBackup) Overview
Own, formerly known as OwnBackup, is a software-as-a-service (SaaS) company that specializes in data protection and automated disaster recovery for cloud environments. The platform is heavily integrated with Salesforce, providing tools for automated backups that capture both data and metadata. It is designed to help enterprise IT administrators quickly compare and restore lost, corrupted, or maliciously altered records to a specific point in time. The service targets organizations that require compliance, security, and continuous operational uptime for their customer relationship management systems.
help Own (OwnBackup) FAQ
Does Own back up Salesforce metadata as well as record data?
Own's Salesforce protection covers organizational data and metadata, rather than only exporting standard object records. That distinction matters when deleted fields, layouts, automation, files, or relationships must be reconstructed.
Can Own restore only selected Salesforce records after a bad import?
Own is designed for granular recovery, so an administrator can compare snapshots and restore selected affected data instead of rolling back the entire Salesforce organization. This is useful after a faulty Data Loader job, accidental deletion, or corrupted integration.
Is Own still an independent company from Salesforce?
Salesforce completed its acquisition of Own Company, formerly OwnBackup, after announcing a $1.9 billion cash deal in 2024. The product suite is now presented as Own by Salesforce, although many administrators still search for it under the OwnBackup name.
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