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description Predictably Irrational Overview
Dan Ariely demonstrates that our irrationality is not random but systematic and predictable. Through a series of clever experiments, he shows how we are influenced by social norms, expectations, and emotions. This book is a classic of behavioral economics and a must-read for anyone interested in marketing, management, or personal decision-making. Arielys writing is engaging and full of practical insights that can help readers make better choices.
It is a foundational text for understanding the hidden forces that drive our behavior in the marketplace and in our daily lives.
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