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Best Irrationality

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Best 1 Predictably Irrational
Predictably Irrational

Dan Ariely demonstrates that our irrationality is not random but systematic and predictable. Through a series of clever experiments, he shows how we are influenced by social norms, expectations, and e...

Strategy Marketing Science Psychology Decision Making Behavioral Economics Consumer Behavior Irrationality Biases
8.5 Very Good
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