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1
Contagious: Why Things Catch On
Jonah Berger's 'Contagious' explores the science behind why certain products and ideas spread like wildfire. Berger identifies six principles that drive virality, including social currency, triggers,...
2
Snow Crash by Neal Stephenson
Neal Stephenson's 'Snow Crash' is a fast-paced and inventive cyberpunk novel that explores themes of virtual reality, linguistics, and corporate power. The story follows Hiro Protagonist, a pizza deli...
3
Pattern Recognition
William Gibson's *Pattern Recognition* offers a more contemporary take on cyberpunk, focusing on the power of branding and the search for meaning in a hyper-connected world. Cayce Pollard, a 'coolhunt...
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