Best Viral Marketing
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1
Contagious: Why Things Catch On
Jonah Berger's 'Contagious' explores the science behind why certain products and ideas spread like wildfire. Berger identifies six principles that drive virality, including social currency, triggers,...
2
Poke the Bear
Seth Godin's book encourages marketers to create work that is remarkable and worth talking about. Godin argues that safe and predictable marketing is no longer effective and that marketers need to tak...
3
Purple Cow
Seth Godin's 'Purple Cow' argues that to succeed in a crowded marketplace, products and services must be remarkable so remarkable that people will talk about them. Godin uses the metaphor of a purple...
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