Best Social Influence
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This four-part documentary series explores the rise of psychoanalysis and its influence on advertising and politics in the 20th and 21st centuries. It traces how Freuds ideas about the unconscious wer...
Jonah Berger's 'Contagious' explores the science behind why certain products and ideas spread like wildfire. Berger identifies six principles that drive virality, including social currency, triggers,...
Francesca Gino is a Harvard Business School professor whose research explores the intersection of ethics and behavioral economics. Her work examines how social influence and subtle forms of deception...
Jonah Berger is a Wharton professor and author known for his research on social influence and why things spread. His book, 'Contagious,' explores the principles that make ideas, products, and behavior...
Leon Festinger (1915-1989) is best known for his theory of cognitive dissonance, which explains the discomfort people experience when holding conflicting beliefs or behaviors. Festingers theory propos...
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