Best Social Influence
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1
Francesca Gino
Francesca Gino is a Harvard Business School professor whose research explores the intersection of ethics and behavioral economics. Her work examines how social influence and subtle forms of deception...
2
Jonah Berger
Jonah Berger is a Wharton professor and author known for his research on social influence and why things spread. His book, 'Contagious,' explores the principles that make ideas, products, and behavior...
3
Leon Festinger
Leon Festinger (1915-1989) is best known for his theory of cognitive dissonance, which explains the discomfort people experience when holding conflicting beliefs or behaviors. Festingers theory propos...
6.5
Fair
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