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Best Virality

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Best 1 Jonah Berger
Jonah Berger

Jonah Berger is a Wharton professor and author known for his research on social influence and why things spread. His book, 'Contagious,' explores the principles that make ideas, products, and behavior...

Behavioral Science Persuasion Social Influence Word Of Mouth Virality Cultural Conventions
7.5 Good
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