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Best Survey And Form Builder

Reviewed by Lunoo Research Team · Updated Jun 9, 2026

53 ranked ·

Top-rated survey and form builder ranked by our AI-powered scoring system.

· Re-ranked 1 week ago
53 Items Ranked
7.1 Avg Score
8.8 Top Ranked Score
Summary: The best survey and form builder in 2026 is Qualtrics XM with a score of 8.8/10, followed by Typeform (8.6) and Google Forms + Google Sheets (8.3). This ranking is based on Lunoo's AI-powered scoring system which evaluates 53 survey and form builder across category fit, feature coverage, pricing signals, public reception, recency, and value. Rankings were last refreshed on Jun 9, 2026.

table_chart Top 5 at a Glance

# Name Score Price Best For
#1 Qualtrics XM Qualtrics XM 8.8 - Ideal for large organizations and academic institutions requiring deep market re... Visit
#2 Typeform Typeform 8.6 Free / $20/mo Typeform is best suited for businesses needing to create engaging and user-frien... Visit
#3 Google Forms + Google Sheets Google Forms + Google Sheets 8.3 - - Visit
#4 SurveyMonkey Enterprise SurveyMonkey Enterprise 8.2 Free / $20/mo Ideal for businesses requiring robust market research tools with detailed analyt... Visit
#5 Paperform Paperform 8.1 Free / $15/mo Entrepreneurs, creators, and marketers who need a versatile form builder with ex... Visit

leaderboard Full Survey And Form Builder Rankings

Best 1 Qualtrics XM

Qualtrics XM is a comprehensive experience management platform designed for large enterprises. It offers advanced survey design capabilities, real-time analytics, and AI-powered text analysis to uncov...

2 Typeform
Typeform From $20/mo
Free Plan Available

Typeform has transformed the boring online form into an engaging, conversational experience. Its freemium model allows users to create forms and surveys that feel more like a chat than a data entry ta...

3 Google Forms + Google Sheets

This combination is the ultimate low-cost data capture system. Forms provide a beautiful, accessible front-end for collecting structured data (surveys, sign-ups, orders), and Sheets handles the backen...

4 SurveyMonkey Enterprise
Free Plan Available

SurveyMonkey Enterprise is the corporate version of the world's most recognizable survey platform. It provides the ease of use that made the brand famous, combined with the security, team management,...

5 Paperform
Paperform From $15/mo
Free Plan Available

Paperform is a highly creative, design-focused data collection tool that feels more like a document builder than a traditional form. It allows users to create beautiful, landing-page-style forms that...

6 Jotform
Jotform From $15/mo
Free Plan Available

Jotform is a highly versatile form builder known for its extensive template library and powerful features. It offers a free plan with limited submissions and a paid plan with unlimited submissions and...

7 AskNicely

AskNicely focuses on real-time customer feedback and action. It sends NPS surveys immediately after interactions and provides alerts when negative feedback is received, allowing teams to address issue...

8 WPForms
WPForms From $29/month
Free Plan Available

WPForms is the most popular form builder plugin for WordPress. It is designed specifically for WordPress users, making it incredibly easy to create forms directly within the WordPress dashboard. Its d...

9 GetFeedback
GetFeedback From $10/user/month

GetFeedback is a customer experience platform that is deeply integrated with Salesforce. It is designed to help businesses capture feedback at every stage of the customer journey and push that data di...

10 Zoho Survey

Zoho Survey is part of the Zoho suite of business applications, offering seamless integration with other Zoho products like CRM and SalesIQ. It provides a free plan with limited features and paid plan...

11 FormAssembly

FormAssembly is an enterprise data collection platform with a strong focus on compliance (GDPR, HIPAA) and cloud data protection. It features a connector for Salesforce and a workflow builder. It targ...

12 Cognito Forms
Cognito Forms From $25/mo
Free Plan Available

Cognito Forms is a hidden gem for businesses that need advanced calculation and logic capabilities without the high price tag of enterprise tools. It is incredibly powerful for creating order forms, c...

13 Microsoft Forms
Microsoft Forms From Free or N/A
Free Plan Available

Microsoft Forms is the direct competitor to Google Forms, deeply integrated into the Microsoft 365 ecosystem. It is clean, fast, and perfect for organizations already using Teams or Excel. It excels a...

14 FastField
FastField From $20/mo
Free Plan Available

FastField is designed for mobile field data collection and inspections, with strong offline capabilities. Key features include GPS stamping, photo/video capture, barcode scanning, and digital signatur...

15 SurveySparrow
SurveySparrow From $15/mo
Free Plan Available

SurveySparrow is a conversational survey platform that aims to make data collection more engaging and less tedious. Similar to Typeform, it uses a chat-like interface to improve response rates. Howeve...

16 Wufoo
Wufoo From $12/mo
Free Plan Available

Wufoo is a user-friendly form builder that enables small businesses to create surveys, registration forms, and payment forms with ease. It offers advanced data export options, including CSV and Excel...

17 Formidable Forms
Formidable Forms From $29/month
Free Plan Available

Formidable Forms is a powerful form builder that allows small businesses to create surveys, registration forms, and payment forms with ease. It offers advanced customization options, including drag-an...

18 Qualtrics
Qualtrics From $20/user/month (Enterprise Plan)
Free Plan Available

Qualtrics is a powerful, enterprise-grade survey platform focused on customer experience management (CXM). It goes beyond simple surveys, offering advanced features like text analytics, sentiment anal...

19 Alchemer (formerly SurveyGizmo)
Free Plan Available

Formerly known as SurveyGizmo, Alchemer is a robust platform designed for researchers and businesses that need deep customization and data control. It bridges the gap between simple survey tools and e...

20 Pollfish

Pollfish specializes in programmatic market research via its owned mobile app network. It uses AI to design surveys and target specific demographics, delivering results rapidly. It's built for markete...

21 SurveyMonkey Audience
SurveyMonkey Audience From $25/mo
Free Plan Available

SurveyMonkey Audience is a powerful tool for conducting polls and surveys on social media. It offers customizable question types, advanced analytics, and integration with popular social platforms like...

22 BlockSurvey
BlockSurvey From $19/mo
Free Plan Available

BlockSurvey is a privacy-first platform built on blockchain, offering end-to-end encryption for complete respondent anonymity. It allows token-gated surveys and ensures data ownership. It targets Web3...

23 SurveyPlanet
SurveyPlanet From $25/mo
Free Plan Available

SurveyPlanet is a hidden gem that offers a surprisingly generous free plan. Unlike many competitors, it allows for unlimited surveys and unlimited responses on its free tier. While the design is a bit...

24 Formstack Documents

While primarily a document automation tool, Formstack Documents can power advanced research by dynamically generating personalized follow-ups, reports, or incentives based on survey responses. It merg...

25 SoGoSurvey
Free Plan Available

SoGoSurvey is an enterprise-focused platform known for its strong white-labeling capabilities and advanced, customizable reporting. Features include multi-language translation, HIPAA/GDPR compliance t...

26 SurveyMonkey
SurveyMonkey From $25/mo
Free Plan Available

SurveyMonkey is a widely used form builder that enables small businesses to create surveys, quizzes, and feedback forms. It offers advanced data analysis tools, including charts and reports, and suppo...

27 FormKeep
FormKeep From $10/mo
Free Plan Available

FormKeep is a developer-centric form builder that is perfect for static websites. Instead of using a drag-and-drop builder, you simply point your HTML form to FormKeep's endpoint, and they handle the...

28 AidaForm
AidaForm From Free/mo
Free Plan Available

AidaForm is an easy-to-use form and survey builder with a focus on speed and mobile responsiveness. It offers payment integrations, quiz creation with automatic scoring, and basic analytics. It target...

29 SurveyLegend

SurveyLegend emphasizes stunning, mobile-responsive visual surveys with strong multimedia support. Key features include image and video questions, offline data collection, kiosk mode for events, and m...

30 LimeSurvey

LimeSurvey is a powerful, self-hosted open-source survey and form builder. Its renowned for its flexibility and extensive question types, including matrix, ranking, and Likert scales. LimeSurvey supp...

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help Frequently Asked Questions

What is the best Survey And Form Builder in 2026?
According to our AI-powered rankings, Qualtrics XM is currently rated as the best Survey And Form Builder with a score of 8.8/10. Other top-rated options include Qualtrics XM, Typeform, Google Forms + Google Sheets.
How are these Survey And Form Builder ranked?
Our rankings use an AI-powered scoring system that analyzes category fit, feature coverage, pricing signals, public reception, recency, and value for money. Each Survey And Form Builder receives a 0 to 10 Lunoo score.
How often are the rankings updated?
Our rankings are updated continuously as new data becomes available. Scores are recalculated regularly to ensure you always see the most current and accurate ratings.
What are the top 5 Survey And Form Builder in 2026?
The top 5 Survey And Form Builder in 2026 are: Qualtrics XM, Typeform, Google Forms + Google Sheets, SurveyMonkey Enterprise, Paperform. These are ranked by our AI-powered scoring system based on category fit, features, pricing signals, public reception, and recency.
How many Survey And Form Builder are ranked on Lunoo?
Lunoo currently ranks 53 Survey And Form Builder. New options are added and scored regularly.
Which Survey And Form Builder is ranked first?
Qualtrics XM is currently ranked #1 with a Lunoo score of 8.8/10 in our Survey And Form Builder rankings.
Is Qualtrics XM worth it?
Qualtrics XM scores 8.8/10, making it one of the highest-rated Survey And Form Builder available. Its strong rating reflects excellent performance across our evaluation criteria.
What should I look for when choosing a Survey And Form Builder?
Key factors include your specific use case, budget, features offered, ease of use, and long-term value. Our scoring system evaluates these factors objectively. Compare the top options above to find the best fit.
Are there any free Survey And Form Builder options?
Some Survey And Form Builder offer free plans or trials. Check each option's website for current pricing. Our rankings focus on overall quality regardless of price point.
What is the difference between top-rated Survey And Form Builder?
While Qualtrics XM and Typeform are both highly rated, they differ in features, pricing, and target audience. Use our comparison tool to see detailed side-by-side differences.
Can I compare Survey And Form Builder on Lunoo?
Yes! Lunoo offers a detailed comparison tool. Click the compare icon on any two items to see a side-by-side analysis of scores, features, pros, and cons.
How accurate are Lunoo's Survey And Form Builder rankings?
Our AI-powered scoring system is calibrated against established ground truth sources and continuously improved. We analyze features, expert reviews, user feedback, and market data to provide the most objective rankings possible.

checklist What to Look for in Survey And Form Builder

Feature Set
A robust feature set is crucial as it allows for the creation of complex surveys with various question types. Look for tools that offer a wide range of question formats such as multiple choice, rating scales, and open-ended questions. Advanced features like skip logic and branching can significantly enhance survey design.
Integration Capabilities
Integration with other business tools is essential for seamless data collection and analysis. Check if the tool supports integrations with CRM systems, email marketing platforms, and analytics software. This ensures that collected data can be easily transferred to other applications for further processing.
Customization Options
Customizable templates and design elements are important for creating surveys that align with your brands aesthetic. Look for tools that offer a variety of template options, as well as the ability to customize colors, fonts, and other visual aspects.
Analytics and Reporting
Strong analytics and reporting features are necessary for understanding survey results. Ensure the tool provides detailed reports with charts and graphs that can help in interpreting data effectively. Look for real-time analytics capabilities to monitor responses as they come in.
Free Tier Limits
Understanding the limitations of the free tier is important before committing to a paid plan. Free tiers often have restrictions on features, number of surveys, and response limits. Evaluate if these limitations will impact your survey needs or if you need to upgrade.
Our Verdict: The survey and form builder category boasts several high-quality options with an average score of 7.96271/10, indicating a competitive market where top choices like Qualtrics and SurveyLegend Pro stand out due to their advanced features and user-friendly interfaces. The trend is moving towards more integrated solutions that offer comprehensive analytics and seamless data management, making these tools indispensable for businesses looking to gather valuable insights.

science How We Rank

Every survey and form builder is scored across 12 weighted criteria from hundreds of verified sources:

  • Features & Capabilities - Comprehensive analysis of what each option offers
  • User Reviews - Aggregated feedback from real users across platforms
  • Expert Opinions - Professional reviews and industry recognition
  • Value for Money - Cost-effectiveness relative to features
  • Reliability & Support - Track record and customer service quality

Rankings are updated continuously as new information becomes available.

category Related Categories

Crm Software arrow_forward Marketing Automation arrow_forward Ecommerce Platform arrow_forward Website Builder arrow_forward Email Marketing Tool arrow_forward Online Learning Platform arrow_forward Video Conferencing Large Team arrow_forward
Disclosure: Some links on this page may be affiliate links. If you make a purchase through these links, we may earn a small commission at no extra cost to you. This does not influence our rankings - all scores are determined by our independent AI-powered evaluation system.

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