What are the key differences between HubSpot and Keap?

Compare HubSpot and Keap side by side on Lunoo to see detailed feature differences, AI scores, and expert analysis.

How are HubSpot and Keap scored?

HubSpot has an AI score of 8.4/10 and Keap has an AI score of 7.9/10. Scores are based on category fit, feature coverage, pricing signals, public reception, and recency.

HubSpot vs Keap 2026 - Compared

HubSpot

Keap

WINNER HubSpot

HubSpot edges ahead with a score of 8.4/10 compared to 7.9/10 for Keap. While both are highly rated in their respective...

emoji_events WINNER

HubSpot

8.4 Excellent

Hubspot CRM Get HubSpot open_in_new

Keap

7.9 Very Good

CRM Get Keap open_in_new

HubSpot From $50/mo Free plan available

payments

Keap From $25/mo Free plan available

psychology AI Verdict

HubSpot edges ahead with a score of 8.4/10 compared to 7.9/10 for Keap. While both are highly rated in their respective fields, HubSpot demonstrates a slight advantage in our AI ranking criteria. A detailed AI-powered analysis is being prepared for this comparison.

emoji_events Winner: HubSpot

verified Confidence: Low

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description Overview

HubSpot

HubSpot is a comprehensive CRM platform with a powerful, integrated email marketing suite. It excels at connecting email campaigns to the full customer lifecycle, offering visual automation builders, personalized content tools, and detailed analytics tied to contact records. Its free plan includes core email features, making it ideal for growing businesses invested in inbound methodology. Paid tie...

Keap

Keap is a leading all-in-one CRM, marketing automation, and payment platform built specifically for small businesses and entrepreneurs. It combines contact management with powerful automated email marketing, sales funnel builders, appointment scheduling, and invoicing. Its core philosophy is to automate the client journey from first contact to repeat business, making it ideal for service-based bus...