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Salesforce B2B Commerce

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description Salesforce B2B Commerce Overview

Salesforce B2B Commerce provides an enterprise-level digital commerce solution hosted in the cloud. It empowers businesses to develop sophisticated online stores optimized for complex B2B purchasing processes. The platform integrates seamlessly with Salesforce CRM, offering enhanced customer relationship management and personalized experiences specifically designed for business buyers and their account managers.

help Salesforce B2B Commerce FAQ

Can Salesforce B2B Commerce show contract-specific prices to different buyers?

Yes, storefront experiences can use Salesforce account, buyer-group, price-book, and entitlement data to control prices and assortments. This supports negotiated B2B relationships in which two customers see different products or terms.

Does Salesforce B2B Commerce support company accounts with several purchasing users?

Yes, it is designed around business accounts and authenticated buyers rather than only individual consumers. Roles, account relationships, and approval processes can support purchasing teams with different responsibilities.

How is Salesforce B2B Commerce connected to Salesforce CRM?

Commerce data can use the same Salesforce platform as accounts, contacts, products, orders, and service workflows. This reduces the need to maintain a completely separate customer record between the storefront and Salesforce CRM.

Is Salesforce B2B Commerce the same product as the former CloudCraze platform?

CloudCraze became part of Salesforce after its 2018 acquisition and informed Salesforce's B2B commerce offering. Current implementations should be evaluated against the relevant Salesforce B2B Commerce architecture rather than assuming every older CloudCraze customization transfers unchanged.

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