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Richard Thaler and Cass Sunstein introduce the concept of 'choice architecture'the idea that the way choices are presented can significantly influence decisions without restricting freedom of choice....
Richard Thaler is a leading figure in behavioral economics, famous for his work on 'nudging'the idea that small changes in how choices are presented can significantly influence behavior without restri...
Richard Thaler and Cass Sunstein introduce the concept of 'choice architecture'the idea that we can design environments to nudge people toward better decisions without restricting their freedom of cho...
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