Best Complexion

Hourglass Cosmetics, founded in 2003, is known for its innovative ambient lighting powders and blurring products designed to create a soft-focus effect on the skin.

Patrick Ta Beauty is a makeup brand founded by celebrity makeup artist Patrick Tabacchi, known for its cream and powder products designed to emulate his signature glowing aesthetic.

Haus Labs is a cosmetics brand co-created by Lady Gaga and Sarah Tanno, offering high-performance makeup with a focus on innovative formulas and artistic expression.

Rare Beauty is a cosmetics brand founded by Selena Gomez in 2020, focused on simple, versatile products designed to enhance natural features and promote mental wellness initiatives.

Kevyn Aucoin Beauty offers professional-grade makeup inspired by the techniques of the late celebrity makeup artist, focusing on sculpting and highlighting with richly pigmented formulas.

Makeup by Mario is a cosmetics brand founded in 2020 by celebrity makeup artist Mario Dedivanovic, offering complexion and eye products inspired by his professional techniques.

Huda Beauty is a prominent cosmetics brand founded in 2013 by Huda Kattan, known for its wide range of complexion products, eyeshadow palettes, and lip contours initially popularized through social media.

IT Cosmetics is a makeup brand founded by Jamie Greenberg, initially developing skincare solutions for plastic surgeons before expanding into color cosmetics focused on addressing skin concerns.

BareMinerals is an American cosmetics brand initially recognized for its loose mineral powder foundation, formulated without synthetic fragrances or parabens, and emphasizing natural ingredients.

Uoma Beauty, founded by Sharon Chuter in 2019, offers a diverse range of makeup products formulated to celebrate and cater to a wide spectrum of skin tones and identities.

Smashbox was founded in 1994 by Kevin and Janet Dayton as a photography lighting system adapted into makeup, initially sold directly to models and photographers.

Lawless Beauty formulates high-performance makeup and skincare products with a focus on clean ingredients and often incorporates unique botanicals like blue agave. (147 characters)