What are the key differences between HubSpot CRM (Lite) and Keap (formerly Infusionsoft)?

Compare HubSpot CRM (Lite) and Keap (formerly Infusionsoft) side by side on Lunoo to see detailed feature differences, AI scores, and expert analysis.

How are HubSpot CRM (Lite) and Keap (formerly Infusionsoft) scored?

HubSpot CRM (Lite) has an AI score of 8.4/10 and Keap (formerly Infusionsoft) has an AI score of 8.5/10. Scores are based on category fit, feature coverage, pricing signals, public reception, and recency.

HubSpot CRM (Lite) vs Keap (formerly Infusionsoft) 2026 — Compared

HubSpot CRM (Lite)

Keap (formerly Infusionsoft)

WINNER Keap (formerly Infusionsoft)

Keap (formerly Infusionsoft) edges ahead with a score of 8.5/10 compared to 8.4/10 for HubSpot CRM (Lite). While both ar...

HubSpot CRM (Lite)

8.4 Very Good

CRM Get HubSpot CRM (Lite) open_in_new

emoji_events WINNER

Keap (formerly Infusionsoft)

8.5 Very Good

CRM Get Keap (formerly Infusionsoft) open_in_new

psychology AI Verdict

Keap (formerly Infusionsoft) edges ahead with a score of 8.5/10 compared to 8.4/10 for HubSpot CRM (Lite). While both are highly rated in their respective fields, Keap (formerly Infusionsoft) demonstrates a slight advantage in our AI ranking criteria. A detailed AI-powered analysis is being prepared for this comparison.

emoji_events Winner: Keap (formerly Infusionsoft)

verified Confidence: Low

Ready to decide? Get Keap (formerly Infusionsoft) arrow_forward

description Overview

HubSpot CRM (Lite)

HubSpot CRM offers a powerful free version alongside paid professional and enterprise tiers. The Professional tier expands on the free version with advanced automation, reporting, and customization options. HubSpot's focus on inbound marketing and customer engagement makes it a popular choice for businesses seeking to attract and retain customers. While the free version is limited, the Professiona...

Keap (formerly Infusionsoft)

Keap (formerly Infusionsoft) is a powerful, integrated CRM designed for small businesses, particularly those in e-commerce and retail. It combines sales, marketing, and customer support automation into a single platform, streamlining operations and improving customer relationships. Keaps robust reporting and analytics provide deep insights into business performance, empowering data-driven decision...