What are the key differences between Keap (formerly Infusionsoft) and HubSpot CRM?

Compare Keap (formerly Infusionsoft) and HubSpot CRM side by side on Lunoo to see detailed feature differences, AI scores, and expert analysis.

How are Keap (formerly Infusionsoft) and HubSpot CRM scored?

Keap (formerly Infusionsoft) has an AI score of 8.5/10 and HubSpot CRM has an AI score of 9.5/10. Scores are based on category fit, feature coverage, pricing signals, public reception, and recency.

Keap (formerly Infusionsoft) vs HubSpot CRM 2026 - Compared

Keap (formerly Infusionsoft)

HubSpot CRM

WINNER HubSpot CRM

HubSpot CRM edges ahead with a score of 9.5/10 compared to 8.5/10 for Keap (formerly Infusionsoft). While both are highl...

Keap (formerly Infusionsoft)

8.5 Excellent

CRM Software Get Keap (formerly Infusionsoft) open_in_new

emoji_events WINNER

HubSpot CRM

9.5 Brilliant

CRM Software Get HubSpot CRM open_in_new

Keap (formerly Infusionsoft) Pricing not available

payments

HubSpot CRM From $20/mo per user Free plan available

psychology AI Verdict

HubSpot CRM edges ahead with a score of 9.5/10 compared to 8.5/10 for Keap (formerly Infusionsoft). While both are highly rated in their respective fields, HubSpot CRM demonstrates a slight advantage in our AI ranking criteria. A detailed AI-powered analysis is being prepared for this comparison.

emoji_events Winner: HubSpot CRM

verified Confidence: Low

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description Overview

Keap (formerly Infusionsoft)

Keap (formerly Infusionsoft) is a powerful, integrated CRM designed for small businesses, particularly those in e-commerce and retail. It combines sales, marketing, and customer support automation into a single platform, streamlining operations and improving customer relationships. Keaps robust reporting and analytics provide deep insights into business performance, empowering data-driven decision...

HubSpot CRM

HubSpot CRM is renowned for its exceptional user experience and powerful free core CRM, making it a top choice for growing businesses. It seamlessly integrates marketing, sales, service, and CMS tools into a single, intuitive platform. Its strength is in inbound methodology, with excellent tools for email marketing, lead capture, and automation. The Sales Hub offers meeting scheduling, email track...