Best CRM Software For Real Estate Agents

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Ranking CRM software based on key features such as lead management, property tracking, integration capabilities, user interface, and customer support.

inventory_2 24 items
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Best 1 Zapier
Zapier
Free Plan Available From $15/mo

Zapier is a leading integration platform that connects thousands of apps and services, enabling users to automate workflows without coding. It operates on a trigger-action model: a trigger in one app...

9.3 Excellent
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2 Marketo
Marketo
Free Plan Available From $100/month

Marketo is a powerful marketing automation platform that focuses on B2B e-commerce. It provides robust personalization capabilities, detailed analytics, and a wide range of integrations to enhance cus...

9.2 Excellent
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3 Zoho Books
Zoho Books
Free Plan Available From $9/user/month

Zoho Books is a feature-rich, affordable accounting platform part of the extensive Zoho ecosystem. It automates workflows like recurring invoices, payment reminders, and bank reconciliation. Key featu...

9.0 Excellent
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4 Zoho CRM for Real Estate
Zoho CRM for Real Estate
Free Plan Available From $25/user/month

Zoho CRM for Real Estate is a specialized solution, focusing on property management and lead tracking. It includes contact management and integration with other Zoho services. Best for detailed real e...

8.6 Very Good
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5 Pardot (by Salesforce)
Pardot (by Salesforce)
From $100/mo

Pardot, Salesforce's B2B marketing automation solution, is tightly integrated with Salesforce CRM. It excels at lead generation, nurturing, and scoring for complex B2B sales cycles. Features include e...

8.6 Very Good
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6 Zoho CRM Real Estate
Zoho CRM Real Estate
Free Plan Available From $15/mo

Zoho CRM Real Estate is tailored for real estate agents, focusing on property management and lead tracking. It includes contact management and a user-friendly interface. Best for detailed property tra...

8.5 Very Good
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7 Sendinblue
Sendinblue
Free Plan Available From $9.85/mo

Sendinblue is an email marketing platform that allows users to create and send newsletters with customizable templates. It offers drag-and-drop editors, segmentation tools, and detailed analytics. The...

8.1 Very Good
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8 Sage Intacct
Sage Intacct
From $250/mo

Sage Intacct is a best-in-class financial management and accounting software that focuses on deep, robust financial reporting and automation. Unlike generalist ERPs, Intacct is built specifically for...

8.1 Very Good
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9 Pipedrive
Pipedrive
From $12/user/month

Pipedrive is a sales-centric CRM built by salespeople, focusing on visual pipeline management and activity-driven selling. Its intuitive interface centers on moving deals through customizable stages,...

7.6 Good
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10 HubSpot CRM
HubSpot CRM
Free Plan Available From $20/mo per user

HubSpot CRM is renowned for its exceptional user experience and powerful free core CRM, making it a top choice for growing businesses. It seamlessly integrates marketing, sales, service, and CMS tools...

7.6 Good
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11 Zoho CRM
Zoho CRM
Free Plan Available From $15/mo

Zoho CRM is a highly customizable and affordable platform part of the extensive Zoho One business application suite. It offers a wide array of features including sales force automation, multichannel c...

7.5 Good
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12 Zoho One
Zoho One
Free Plan Available From $15/mo

Zoho One is an all-in-one operating system for business, offering over 40 integrated applications that cover everything from CRM and finance to HR and project management. It is arguably the most affor...

7.4 Good
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13 Pipedrive CRM
Pipedrive CRM
From $12/user/month

Pipedrive CRM provides a simple and intuitive interface for managing sales pipelines. It offers robust pipeline management, team coordination tools, and detailed analytics. Ideal for small to medium-s...

7.4 Good
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14 SendPulse
SendPulse
Free Plan Available

SendPulse is a multi-channel marketing platform that combines email, SMS, web push notifications, and chatbots into a single, affordable service. It is designed to help businesses reach their audience...

7.4 Good
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15 Freshsales (Freshworks CRM)
Freshsales (Freshworks CRM)
Free Plan Available From $10/user/month

Freshsales, part of the Freshworks suite, is a modern, AI-powered CRM designed for high-velocity sales teams. It features an intuitive interface, built-in phone and email, automated lead scoring, and...

7.4 Good
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16 AWeber
AWeber
Free Plan Available From $29/month

AWeber is one of the original email marketing services, trusted for its reliability and straightforward approach. It provides a solid set of core features including email campaigns, autoresponders, a...

7.3 Good
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17 Constant Contact
Constant Contact
Free Plan Available From $25/mo

Constant Contact is a veteran email marketing platform renowned for its ease of use and exceptional customer support. It's designed to help small businesses, nonprofits, and entrepreneurs get started...

7.1 Good
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18 Salesforce
Salesforce
From $25/mo

Salesforce is the undisputed market leader and most comprehensive CRM platform, offering a vast ecosystem of cloud-based products. Its core Sales Cloud provides powerful lead, opportunity, and pipelin...

6.8 Fair
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19 HubSpot
HubSpot
Free Plan Available From $50/mo

HubSpot is a comprehensive CRM platform with a powerful, integrated email marketing suite. It excels at connecting email campaigns to the full customer lifecycle, offering visual automation builders,...

6.7 Fair
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20 Campaign Monitor
Campaign Monitor
Free Plan Available From $24/mo

Campaign Monitor focuses on making beautiful, effective email marketing accessible, particularly for designers, agencies, and brands with a strong visual identity. It's known for its stunning, mobile-...

6.5 Fair
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21 Eloqua
Eloqua
Free Plan Available From $100/month

Oracle Eloqua is a high-end marketing automation platform designed for large enterprises, offering a free trial with limited functionality. It provides advanced email marketing, lead nurturing, and ma...

6.4 Fair
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22 GnuCash
GnuCash
Free Plan Available

GnuCash is a free, open-source, professional-grade double-entry accounting software for desktop (Windows, macOS, Linux). It is incredibly powerful, handling invoicing, banking, stocks, income/expense...

6.1 Fair
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23 Freshsales CRM
Freshsales CRM
From $25/user/month

Freshsales CRM is designed for real estate agents, offering property management and lead tracking. It includes contact management and customer support features. Suitable for teams needing robust CRM t...

5.5 Average
24 Wave Accounting
Wave Accounting
Free Plan Available From Free/mo with ads

Wave is a completely free, ad-supported accounting, invoicing, and receipt-scanning software designed for freelancers, solopreneurs, and micro-businesses with simple needs. Its core features include u...

5.5 Average
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